What is Fashion Merchandising?

What is Fashion Merchandising?

Fashion designing is one of the top choices for young people when it comes to choosing a career. And why not? It is a booming industry which may offer many career options, such as fashion designing, fashion marketing, fashion merchandising, etc. Out of these, fashion merchandising is one that gets worthy attention. Fashion merchandising allows people to buy trendy, fashionable clothes in the stores.

How do you know if Fashion Merchandising is the right choice for you?

Look to the following insights of the potential fashion merchandiser. You may find several factors coinciding with your pattern. Do you like to spend your weekends or free time keeping up with the latest fashion trends? Do your friends always ask you for fashion advice and want to borrow your clothes and accessories? Having a keen interest in fashion is one of the most important traits of pursuing career in fashion merchandising.  You may get an opportunity to learn about fabrics and textiles, while also studying the cultures and sub-cultures that shape the way people dresses*.

Let’s get into the detail of what actually Fashion Merchandising is all about!

Fashion merchandising comprises of the process that the new fashion piece must go through to be available in the bulk quantities to the consumers after it leaves the hands of the fashion designer. The task involves understanding the market demands and coordination of the production process**.

A fashion merchandiser will have the significant input on the type of fabric used to design the clothing. Having a strong understanding of the fabrics helps a lot by applying knowledge about the apparel designing and fabric. The merchandiser may be able to take the designer piece and find the find best way to manufacture and market it.

Pursuing Fashion Merchandising

In order to become a Fashion Merchandiser, the desire and talent for this specialty may not enough. It may require the right education and training. Enrolling in a fashion college may give you an opportunity in understanding the ins and outs of the fashion industry. Through the practical experience, you will be able to build a foundation to work further in this field.

You can opt for a 2 year Associate’s degree or 4 years of Bachelor of Science in the fashion field. The course programs may include topics like history, culture and sub-cultures, fabric, computer aided designing and sewing. After the completion of the course, the applicant may require undergoing various internship programs. Fashion merchandising students sometimes find useful learning opportunities that house major fashion districts like Paris, Milan and New York.

While choosing a fashion merchandising program or school, it may be useful to check the credentials of the college/institute, course work, teaching staff, etc. The fees may vary from one college to another and the course duration may differ as well.

To sum it up, it may be essential to say that the career in fashion merchandising is associated with several diverse fields of the fashion world. However, be considerate in choosing your college, because your future profession may depend on it.


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*For more information, please visit: http://degreedirectory.org/articles/Which_Courses_are_Required_for_a_Fashion_Merchandising_Certificate.html

**For more information, please visit: http://www.htcampus.com/article/career-fashion-merchandiser-820/